Jumat, 30 September 2011

Is Bulk Email Marketing Good for Your Business

Bulk email marketing has been proved to be a dangerous concept in many cases. When bulk emails are sent to people who have not assigned to receive mails from you, and especially if it is a promo or an ad, it has the danger of being classified as SPAM. Spam emails are unsolicited mails that are sent to the user’s id without their permission. Such mails can also push the sender behind bars if they are too notorious. 

There are a number of bulk email sending softwares that are used by marketers to send emails to people. They can also prove to be quite dangerous as they often send your emails to people who have never asked for information. They tend to collect email ids from Online surveys, questionnaires and sometimes through illegal plugging too. They pull email ids at random from any website or other emails subscriptions and run your campaign. This can put you and your website in a soup. 

Such techniques can cause some dire consequences to your Online business. Bulk email marketing can result  in your ISP being shut down, because of excessive SPAMMING issues. The anti-spammers team will complain to your program if you are an affiliate and also to your ISP in order to get your business black listed. This will ruin your market reputation and will obviously affect your business prospects.

The best way to use Bulk email marketing is to only send emails to your opt-in email list. An opt-in email list are those people who have readily agreed to accept mails from you by subscribing to your email or newsletter subscription. In your opt-in list too, wait until the subscriber has replied to your confirmation mail which you send to his id as soon as he fills your subscription form. Only when the confirmation mail is replied to, begin sending newsletters to them. 

In order to retain your viewers for a longer time in opt-in email marketing too, make sure that you have times your emails well. Do not send too many mails to a list member together. This might irritate him and he may also opt out of your subscription list.

Author

Author is expert in email marketing, presently render her services to Rupiz Xpress that helps you in building bulk email marketing, email campaign, lead generation, etc.

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